許碧芳 Hsu, Pi-fang教授兼產學合作處處長 Professor & Dean, Office of Industry-Academia Cooperation
銘傳大學管理科學研究所博士
Ph.D. in Management Science, Ming Chuan University, R.O.C.
行銷管理、數位與社群媒體行銷、決策科學、行銷企劃實務、整合行銷傳播、灰色系統理論
Marketing Management, Digital and Social Media Marketing , Decision Science, Marketing Planning Practices, Integrated Marketing Communications, Grey Systems Theory
美國芝加哥大學國家民意研究中心博士後研究
Postdoctoral Research, National Opinion Research Center, The University of Chicago, U.S.A.
國立清華大學工業工程與管理學系博士
Ph.D. in Industrial Engineering and Engineering Management, National Tsing Hua University, R.O.C.
大數據分析、傳播匯流與創新管理、媒體測量與效益評估、民意研究與市場調查、媒體規劃與廣宣策略、整合行銷傳播
Big Data Analytics, Communication Convergence and Innovative Management, Media Measurement and Evaluation, Poll and Market Research, Media Plan and Advertising Strategy, Integrated Marketing Communication
美國紐約聖約翰大學企管碩士、碩士後高階會計專業學程
M.B.A. in Business Administration, A.P.C in Accounting Program
St. John’s University, U.S.A.
媒體分析與規劃、媒介經營管理、電視媒體經營管理、跨媒體資源整合、跨媒體整合行銷
Cross Media Resources Integration, Integrated Marketing Communications, Media Planning, Television Station Management
日本筑波大學社會學博士
Ph.D. in Sociology, University of Tsukuba, Japan
勞工心理學、研究方法、組織行為、數位行銷、關係資產管理、人力資源管理
Labor Psychology, Research Method, Organizational Behavior, Digital Marketing, Relationship Asset Management, Human Resources Management
美國堪薩斯州立大學電腦科學博士
Ph.D. in Computer Science, Kansas State University, U.S.A.
資訊管理、知識管理、智慧財產管理、無形資產管理、經營模式創新
Information Management, Knowledge Management, Intellectual Property Management, Intangible Assets Management, Business Model Innovations
國立台灣大學商學研究所博士
Ph.D. in Business Administration, National Taiwan University, R.O.C.
行銷管理、品牌行銷、整合行銷傳播、媒體行銷、媒體分析與規劃、行銷企劃案撰寫
Marketing Management, Brand Marketing, Integrated Marketing Communication, Media Marketing, Media Analysis and Planning
日本京都大學經濟學博士
Ph.D. in Economics, Kyoto University, Japan
政治經濟學、地域經濟學、媒體經濟學、傳播政策與法規、文化消費、文化研究
Political Economy, Regional Economics, Media Economics, Cultural Studies, Media Policy and Regulations, Culture and Consumption
實證個體經濟學、產業組織、 電影經濟學、 文化產業、網路口耳相傳、財務管理
Empirical microeconomics, Industrial organization, The economics of movies, Culture industry, Electronic word of mouth,Financial management
電視新聞採訪製作、電視節目製作、質性研究、內容分析、數位敘事、社群媒體研究、社會行銷
TV News Production, TV Program Production, Qualitative Research, Content Analysis, Digital Narrative, Social Media Research, Social Marketing
