:::專任教師
專任教師 / 邱亞康 Chiu, Ya-kang
- 邱亞康 Chiu, Ya-kang助理教授 Assistant Professor
- 國立政治大學企業管理學系博士
Ph.D. in Business Administration, National Chengchi University, R.O.C. - 服務品質、研究方法、作業管理、消費者行為
Service Quality Management, Research Method, Operations Management, Consumer Behavior - (02)2236-8225分機83327
- kenchiu@mail.shu.edu.tw
- http://kurabu.tw/my/KenChiu
- 國立政治大學企業管理學系博士
研究計畫
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邱亞康(2010~2011)〈電腦教學資料庫之採用評估-涉入層級之觀點〉,《行政院國家科學委員會》。
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邱亞康(2009~2010)〈健康與美味的抉擇-規範偏好理論觀點〉,《行政院國家科學委員會》。
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邱亞康(2009~2010)〈電腦教學資料庫成效之深究〉,《世新大學》。
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邱亞康(2008~2009)〈規範適配效果之適用範圍-捷思系統模式觀點〉,《行政院國家科學委員會》。
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邱亞康(2008~2009)〈青少年對總統當選人滿意度形成前因之研究-以大學生為例〉,《行政院國家科學委員會》。
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邱亞康(2007~2008)〈科技採用模式之比較-以電腦教學資料庫為例〉,《行政院國家科學委員會》。
發表期刊論文
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邱亞康(2012) 〈The Influence of Spokes-Characters on Consumer Patronage Intention〉,《Asia Pacific Management Review》。
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邱亞康(2012) 〈The influence of fitness between message framing and ausience regulatory focus on green concern advertisements persuasion effect〉,《Chinese Business Review》。
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邱亞康(2011) The Influence of Spokes-Characters on Consumer Patronage Intention,Asia Pacific Management Review.Asia Pacific Management Review.
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邱亞康(2008) Does the length of a customer–provider relationship really matter?,The Service Industries Journal.28 / 4.Taylor & Francis, Inc.
發表國內外研討會論文
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邱亞康(2011) A Study of the Effect of Brand Placement in Music Video.International Academy of Management and Business.
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邱亞康(2011) Love Me Love My Dog: Study on the Effect of Affect Transfer of Movies.International Academy of Management and Business.
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邱亞康(2010) A Study on the Applicability of the NEP Scale to Collectivistic Environment,The 20th International Conference on the Pacific Rim Management.ACME International Conference on Pacific Rim Management.
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邱亞康(2010) Influence of the Fitiness between Message Framing and Audience Regulatory Focus on the Persuasion of Advertisements,The 20th International Conference on the Pacific Rim Management.ACME International Conference on Pacific Rim Management.
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邱亞康(2010) Study on the Difference of Service Perception between Service Providers and Takers -The overoptimistic Perspective,The 20th International Conference on the Pacific Rim Management.ACME International Conference on Pacific Rim Management.
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邱亞康(2009) The Affect Transfer Effect of Spokes-Characters",The 19th International Conference on the Pacific Rim Management.ACME International Conference on Pacific Rim Management.
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邱亞康(2009) Decision between Health and Taste – A Regulatory Focus Theory Perspective,The 19th International Conference on the Pacific Rim Management.ACME International Conference on Pacific Rim Management.
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邱亞康(2009)〈網路銀行服務品質衡量的適用性探討〉,《2009金融服務整合與創新發展研討會》,實踐大學。
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邱亞康(2009)〈電影票房之預測模式建構-以「海角七號」為例〉,《第五屆傳播管理發展與趨勢學術研討會》,世新大學傳播管理學系。
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邱亞康(2008) The Relations among Candidate’s Team Image, Past Performance, Satisfaction, and Support Intentions- An Example of University Students.,The 18th International Conference on the Pacific Rim Management.ACME International Conference on Pacific Rim Management
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邱亞康(2008)〈經師亦人師:新鮮人守護計畫之整體貢獻〉,《全國學生事務實證研究研討會》,長庚技術學院。
教師研討會論文
- 邱亞康(2013) 〈The Key Success to Determine Men to Use Facial Care Products〉,The Asian Conference on Psychology and Behavior Science。第一作者。
教師獲獎記錄
- 邱亞康(2012) 〈新聞傳播學院學術發表暨創作獎勵第二級〉,〈Chinese Business Review, The Influence of Fitness Between Message Framing and Audience Regulatory Focus on Green Concern Advertisements Persuasion Effect〉,《本校新聞傳播學院》
- 邱亞康(2012) 〈新聞傳播學院學術發表暨創作獎勵第一級〉,〈Asia Pacific Management Review, The Influence of Spokes-Characters on Consumer Patronage Intention〉,《本校新聞傳播學院》