The Department of Communications Management engages in research in communications and management and offers curricula leading to the B.B.A. (Bachelor of Business Administration), M.B.A. (Master of Business Administration), and E.M.B.A. (Executive Master of Business Administration) degrees.
- Bachelor of Business Administration (B.B.A.)
- Master of Business Administration (M.B.A.)
Undergraduate Program in Communications Management
The Bachelor of Business Administration (B.B.A.) is a 128-credit-hour program innovatively designed to meet the challenges of our profession. Students in the program are introduced to the roles and functions of communications management in contemporary society. They are familiarized with the key issues related to politics, economy, social culture and technological trends, and how these issues affect media industries and managerial strategy. Students learn to create and produce digital content, engage in project management, lead research, and manage media marketing.
The communications management program offers an array of courses across three primary modules: media industries, media digitalization and project management, and media marketing management. Students can choose one or more modules of required courses for their career goals or specialty. The B.B.A degree prepares students for careers mainly in communications, media marketing, and business sectors. A detailed discussion of the three modules is provided below.
Media Industries Module
This module focuses on two core competencies: updated knowledge of media industries and flexibility in adapting to industrial change. This module consists of two curriculum levels. The first level is comprised of a broad survey of how political, economic, social, cultural and technological forces influence media industries. The second level focuses on media convergence trends in addition to digitalization and globalization. The purpose of this level is to better understand the media market, content production and other emerging issues. Ultimately these two levels give students the analytical tools to become knowledgeable and critical citizens.
Media Digitalization and Project Management Module
This module is designed to enhance students’ hand on abilities in constructing a wide range of digital platforms, which is used to produce, host and transmit a variety of media. Additionally, project management, the ability to coordinate different parties to accomplish a project on time, is also emphasized.
Media Marketing Management Module
This module is designed to educate students about the core concepts of marketing research and media marketing management (e.g. integrated marketing communications, channels, pricing strategies, promotions). Students are expected to employ Integrated Marketing Communications strategies to integrate internal and cross-media resources to achieve strategic communication goals.
B.B.A. Degree Requirements
The Bachelor of Business Administration requires 128 credit hours of undergraduate course work in Communications Management broken up as follows:
•Compulsory courses: 78 cr.
•Elective courses: 38 cr.
•General education courses: 12 cr.
Details of the foundation requirements and elective courses are listed in the following table. Compulsory courses, which are required at the university level and college level, are not included in this table.
Master’s Program in Communications Management
The Master of Business Administration (M.B.A.) is a 33-credit-hour program designed to advance students’ knowledge in media industries, media organizations, strategic management, media production and marketing. Upon graduating, a qualified graduate is commonly placed into a media institution as a middle or high-ranking manager. The curriculum is designed to cover five areas: communications, media industry, organization and strategic management, production management, and marketing management. The major is designed to follow up the aforementioned three undergraduate modules.
M.B.A. Degree Requirements
The Master of Business Administration degree can be completed with 33 credit hours of graduate course work in Communications Management broken up as follows:
•Compulsory courses: 7 cr.
•Elective courses: 23 cr.
•Thesis: 3 cr.