:::About the Department
The Department of Communications Management (CM), formerly named the Newspaper Administration, was established in 1956. The current name originated when Shih-Hsin was upgraded from a junior college to a full four-year college in 1991. The department was initially housed in the Management College until 2004 when the university underwent major restructuring.
The Department of Communications Management at Shih Hsin University is the first department of its kind in Taiwan, and its bachelor’s and master’s enrollments are among the largest in the nation. The B.B.A. (Bachelor of Business Administration) degree has been accredited continuously since 1991. The pioneering M.B.A. (Master of Business Administration) degree and E.M.B.A. (Executive Master of Business Administration) degree established in 2001, add other avenues of entry to the communications management professions. In 2010 the E.M.B.A. program also started to be offered in Shanghai, China.
CM is distinct in that it is an interdisciplinary curriculum that offers students’ double concentrations in communications and business management. With the advent of the New Economy, media industries are anticipating challenges and change with the rapid evolution and use of information and communication technology (ICT). This includes digitalization, disintermediation, mergers and acquisitions, business process reengineering and organization transformation, 3C integration, and business globalization. CM is aware of these changes and adjusts its education, research, and services to react to the changing landscape of media business transformation.
At CM we bring fresh insights to bear on media industries, media operations, media marketing, information content design and creation, and policy issues by looking at media, information, and ICT in diverse human and social contexts. We seek to understand the behaviors, factors, social and business practices, media, and tools that foster and hinder effective communications management. We place an emphasis on the training of professional managerial knowledge and integration of resources.
Currently, CM has 17 (Taiwan 16, Shanghai 1) full-time faculty, supplemented by a distinguished emeritus, visiting, adjunct faculty, and more than 850 undergraduate and graduate students.