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about our department

I. Department of Communications Management, SHU

Department of Communications Management at Shi-Hsin University is the first academic institution established to coordinate communication education and business management. The department is distinctive in its interdisciplinary nature through which the curriculum is designed to cultivate students’ double concentrations in communications and business management. In light of the increasing importance of communications e management for media and non-media businesses, graduates of this department are quipped with necessary knowledge and skills to work to work for media or to work in non-media businesses.

In addition, Department of Communications Management at Shi-Hsin also provides internship opportunities in order to meet public needs of lifetime learning. The acquisition of recent theories and models of business management can help business managers renovate and transform their business. In the age of digital economy, the department’s training will enhance communications practitioners to enhance their business competitiveness and position businesses.

With respect to teaching and researching, the curriculum is based on two aforementioned phpects: workflow management and business management. For more information, prospects, positions, primary educational goals and students’ core competencies are introduced as follows:

A. For Prospect Students

In reaction to the drastic changes in media environment and shifting management paradigms that the new economy has brought about, the department is committed to following directions of communications and management and therewith branding itself in this field.

B. Self- Positioning

Management is a process concerning how organizational goals are attained through a wide range of ways including sources integration and synergy development. The department pays intensive attention on several visible recent trends: media digitalization, media convergence, integration of 3C, and business process reengineering. Given this, the department positions itself as an explorer of: (1) new thinking, new methods, new technologies and new tools in the study of workflow management of communications; (2) impacts and means of media technological integration in order to evaluate and develop synergy of inter-media and inter-system operations.

C. Educational goals

The department aims at cultivating managerial professionals in media industry and non-media alike. The department expects to train students as
1. Far-sighted with holistic views
2. Capable of coordinating resources, systems and operational processes
3. Socially responsible and increase cooperate accountability
4. Effectively administer workflow management of communications and management of communication businesses.

D. Core competencies

Communications management education has its core competencies in two areas: workflow management of communications and management of communication businesses. The department designs different curriculums and modules for undergraduate and graduate students in order to satisfy managerial employees’ needs in knowledge and technology acquisition.

1. Modules for undergraduate students include:
(1) communication industries,
(2) computerization of media operation,
(3) media marketing.

2. Modules for media management division in the graduate program include:
(1) media industry, organizations and strategic management,
(2) media production and operation, and
(3) media marketing.

3. Modules for business management division in the graduate program include:
(1) general administration;
(2) administration of service industry; and
(3) globalization and bilateral economy.

Faculty of Business Administration at SHU offers part of courses of business management division in the graduate program. Furthermore, inter-division course selection for the graduate students is encouraged.

 

II. Future

With the rise of the New Economy, media industries are anticipating more challenges and risks including: (1) digitalization, E-netting, disintermediation, knowledge making, innovations as brought forward by swift technology development; (2) industry modulation, merges and acquisitions, strategic alliance caused by media convergence and 3C integration; (3) business process reengineering and organization transformation; and (4) issues concerning global logistics and boundless competition in the rise of business globalization.

Meanwhile, Department of Communications Management, SHU, in reaction to the urgent needs of media business transformation in the age of New Economy, is always making adjustments in its education, researches and services. The ultimate purpose of the department is to help media businesses and their managers sustaining the emerging responsibilities of fostering social culture and propelling the economy, acquiring better control in the process of business innovation and transformation. By doing so, a niche can be found for a business and a dissonance between media and society will be resolved.